Tag: Tao Te Ching

  • Lao Tzu could be a marketing icon

    Lao Tzu could be a marketing icon

    Chapter One of the Tao Te Ching (translation by Amy Putkonen) The Tao that can be told is not the Eternal Tao. The name that can be named is not the Eternal Name. Nothingness is the Origin of Heaven and Earth. Beingness is the Mother of the Ten Thousand Things. When you are free of desire,…

  • The Tao of marketing

    The Tao of marketing

    People expect that businesses will connect with them on a personal level. As a marketer, understanding Taoist principles helps you to live more authentically. There is a natural attraction to authenticity. People intuitively connect with what’s real.