Tag Archive: Tao Te Ching

Lao Tzu could be a marketing icon

character symbol for path

Chapter One of the Tao Te Ching (translation by Amy Putkonen) The Tao that can¬†be told is not the Eternal Tao. The name that can be named is not the Eternal Name. Nothingness is the Origin of Heaven and Earth. Beingness is the Mother of the Ten Thousand Things. When you are free of desire,…

The Tao of marketing

marketing strategies work best when everyone enjoys the trip

People expect that businesses will connect with them on a personal level. As a marketer, understanding Taoist principles helps you to live more authentically. There is a natural attraction to authenticity. People intuitively connect with what’s real.