Is firing your team a good marketing strategy?

Photo courtesy of Morguefiles.com

It was sad news to hear the Chicago Sun Times fired the entire photography staff (28 people) at the end of May. This story, which didn’t merit many headlines nor involve a paper I read, touched me in a big way. It seems blurry smart phone images with heads chopped off along with writing rife… Continue reading Is firing your team a good marketing strategy?

Are you tired of hearing the dealth knell for print?

Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since… Continue reading Are you tired of hearing the dealth knell for print?

Fabulous Blog Award honors

I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even enjoyed some super mentoring on the way from members kind enough to reach out and share their wisdom freely. How can you beat that for a first-time experience?

The Ultimate Blog Challenge

I don’t usually need motivation to write (it’s what I do for a living and something I truly enjoy), but figured I’d take this Ultimate Blog Challenge to commit to daily blog posts this month. Don’t expect this kind of volume after July. Still, it seemed like a good goal with the launch of this… Continue reading The Ultimate Blog Challenge