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Is firing your team a good marketing strategy?
It was sad news to hear the Chicago Sun Times fired the entire photography staff (28 people) at the end of May. This story, which didn’t merit many headlines nor involve a paper I read, touched me in a big way. It seems blurry smart phone images with heads chopped off along with writing rife…
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Are you tired of hearing the dealth knell for print?
Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before. Since…
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Looking at the long term with personal selling
People forget when they’re networking or seeking support from a collective that it’s not what you sell today, it’s what you build for tomorrow.
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Fabulous Blog Award honors
I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even…
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Sorting through social media
Everyone was throwing up blog post links in a way that made me feel like I was standing alongside a passing train trying to talk to passengers as they whizzed by at 60 mph. Where to start?
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The Ultimate Blog Challenge
I don’t usually need motivation to write (it’s what I do for a living and something I truly enjoy), but figured I’d take this Ultimate Blog Challenge to commit to daily blog posts this month. Don’t expect this kind of volume after July. Still, it seemed like a good goal with the launch of this…