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If you ever find yourself in the wrong story, leave
“If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when…
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Hungry for small business marketing brilliance in tiny bites?
While Kelvin could be described as a supportive, encouraging, enthusiastic and a glass half-full cheerleader, Darren is more like a devil’s advocate challenging you to let go of ingrained beliefs, excuses and blame to prompt you to become a better you. Both have great content to help you make smarter mindset decisions through their very…
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Creative writing can be hysterical
Sometimes you just need a good laugh. It’s fun to design client marketing material that has prospects smiling, giggling or drawing attention from office mates seeking the source of huge guffaws. Inspiration for this can come from unusual places. Creative writing with effective humor can enhance anything you produce. Recently, the Business Insider posted 15…
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R U 🙁 w/ crappy copywriting?
If your goal is to build credibility and gain prospects’ attention (that would be in a way that bolsters their confidence in your ability to help them achieve rather than undermining it), keep in mind, everything counts.
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Reflections on writing
People figure if they can write a letter in ten minutes (for those who do, by the way – it shows) that any writer for hire can pound out twice as much in half the time. It’s true – just go to Fiverr to see a good number who do just this. You might want…
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SEO makes for crappy copy
Lots of people write web or blog copy with a singular goal of bolstering the bottom line by playing the numbers game (more eyeballs can mean more sales). It’s a great strategy for many who have seen considerable success with such an approach. It’s just not right for me.
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Writing tips for the next big thing
Tastes aside, there are certain elements that carry through to make a piece work. Learnin
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Why would women in business want to secure respect?
Frankly, some women in business seem to get too worked up about enforcing their definition of respect. It’s more about how comfortable you are with yourself than external factors. Anyone who wants to succeed should recognize others see the world differently. Does that make them wrong? I don’t think so.
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Seven quick tips for effective writing strategies – and cooking
Keep it simple. Showing your cooking prowess can be a lot of fun occasionally, as can demonstrating your writing skills in a masterpiece (sadly, readers rarely share your opinion on what constitutes your best work). But if you do it every day, you’ll get burnt out and your diners will tire of the glut. Usually…
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Fabulous Blog Award honors
I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even…