If you ever find yourself in the wrong story, leave

“If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when… Continue reading If you ever find yourself in the wrong story, leave

Hungry for small business marketing brilliance in tiny bites?

While Kelvin could be described as a supportive, encouraging, enthusiastic and a glass half-full cheerleader, Darren is more like a devil’s advocate challenging you to let go of ingrained beliefs, excuses and blame to prompt you to become a better you. Both have great content to help you make smarter mindset decisions through their very different styles.

Creative writing can be hysterical

Sometimes you just need a good laugh. It’s fun to design client marketing material that has prospects smiling, giggling or drawing attention from office mates seeking the source of huge guffaws. Inspiration for this can come from unusual places. Creative writing with effective humor can enhance anything you produce. Recently, the Business Insider posted 15… Continue reading Creative writing can be hysterical

Reflections on writing

We created this company logo more than two decades ago. It still works

People figure if they can write a letter in ten minutes (for those who do, by the way – it shows) that any writer for hire can pound out twice as much in half the time. It’s true – just go to Fiverr to see a good number who do just this. You might want to check if they’ve heard of a dictionary, though.

SEO makes for crappy copy

We created this company logo more than two decades ago. It still works

Lots of people write web or blog copy with a singular goal of bolstering the bottom line by playing the numbers game (more eyeballs can mean more sales). It’s a great strategy for many who have seen considerable success with such an approach. It’s just not right for me.

Why would women in business want to secure respect?

We created this company logo more than two decades ago. It still works

Frankly, some women in business seem to get too worked up about enforcing their definition of respect. It’s more about how comfortable you are with yourself than external factors. Anyone who wants to succeed should recognize others see the world differently. Does that make them wrong? I don’t think so.

Seven quick tips for effective writing strategies – and cooking

We created this company logo more than two decades ago. It still works

Keep it simple. Showing your cooking prowess can be a lot of fun occasionally, as can demonstrating your writing skills in a masterpiece (sadly, readers rarely share your opinion on what constitutes your best work). But if you do it every day, you’ll get burnt out and your diners will tire of the glut. Usually it’s better to make it easy on your readers to digest simple ideas.

Fabulous Blog Award honors

I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even enjoyed some super mentoring on the way from members kind enough to reach out and share their wisdom freely. How can you beat that for a first-time experience?