Marketing concepts made easy with eleven tips for getting great print media exposure

You might be surprised at how putting a little research and thought into being more personable will drive sales to your business. The skills you learn as you set out to craft good marketing concepts for the media will last a lifetime – and carry over to many other communications tools and places you discover as you set your mind toward business growth.

No I don’t “got to”: phrases that make me cringe

There are certain phrases that make me cringe. “You’ve got to . . .” is one of them. It’s not just the grammar usage, but the message. I often hear speakers, consultants and others providing guidance with words that imply absolutes. I fired a vendor years ago that used this term in almost every sentence… Continue reading No I don’t “got to”: phrases that make me cringe

Writing tips and candid commentary from Elizabeth Gilbert

It’s hard to pull off a memoir. Rocketing one to the New York Times best seller list is even more remarkable. Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia demonstrates how being real (and talented) appeals to audiences across genders and generations.

Reflections on writing

We created this company logo more than two decades ago. It still works

People figure if they can write a letter in ten minutes (for those who do, by the way – it shows) that any writer for hire can pound out twice as much in half the time. It’s true – just go to Fiverr to see a good number who do just this. You might want to check if they’ve heard of a dictionary, though.

SEO makes for crappy copy

We created this company logo more than two decades ago. It still works

Lots of people write web or blog copy with a singular goal of bolstering the bottom line by playing the numbers game (more eyeballs can mean more sales). It’s a great strategy for many who have seen considerable success with such an approach. It’s just not right for me.

Seven quick tips for effective writing strategies – and cooking

We created this company logo more than two decades ago. It still works

Keep it simple. Showing your cooking prowess can be a lot of fun occasionally, as can demonstrating your writing skills in a masterpiece (sadly, readers rarely share your opinion on what constitutes your best work). But if you do it every day, you’ll get burnt out and your diners will tire of the glut. Usually it’s better to make it easy on your readers to digest simple ideas.

Marketing and monsters, oh my!

Fortunately the herbs are still doing well. Here's some sage that's become much heartier since this shot.

Good marketing concepts – and skills to alter course when circumstances change – are like gardening. This agility is a hallmark of small businesses. So often, it’s attitude – including a willingness to learn and experiment with new things – that sets the successes apart from the failures.