I was introduced to Lao Tzu and the Tao almost 25 years ago. The wisdom and thought provoking content contained in this material is incredible. The quote below is one I often used in speeches:
Thirty spokes unite at one hub to make a wheel,
But what is missing makes it useful.
Clay is shaped into a bowl,
But it is the empty space that makes it useful.
Cut out doors and windows make a room,
But its empty space makes it useful.
So, what is there is beneficial –
But what is not there makes things useful.
Think about it.
Now think about it some more.
This has vast applications when you apply it to marketing – and life. So does Art of War by Sun Tzu, of course, along with many more ‘ancient’ texts. The Tao, though, is one of my favorites for getting my head twisted upside down to get my thinking right side up.
The next time you think more words, more bling, more choices and more involvement make for better solutions, consider how you may create something far more powerful by doing less.
Tao Te Ching Daily
One of the benefits of participating in the Ultimate Blog Challenge is the opportunity to expand your mind through interesting people with diverse interests, styles and knowledge. When I saw Amy Putkonen’s blog, Tao Te Ching Daily, I popped her a note with three or four paraphrased lines from this quote asking if it sounded familiar. She immediately pointed me to exactly what I was looking for – posted some time ago on her website (it’s been a while since I’ve been doing paid public speaking gigs and have a few gray cells working against me too).
Amy’s created a wonderful idea for a blog. It’s one I will enjoy as I get a daily dose of reminders to help me simplify my life and my thinking. Of course, such a process also helps me get better with writing and marketing activities. Some posts are just quotes (I love these and can spend a lot of time just pondering the meaning as it applies to my life at the moment), but she also takes a lot of time to provide her interpretation and the applications she sees today for what was passed on many yesterday’s ago.
Even if you just read the quotes contained at the top of her blog posts each morning, you’ll find your life richer as a result from the kind of thinking these words prompt. Check out what she’s doing at Tao Te Ching Daily.