“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, “What’s in it for me?”” Brian Tracy
According to Brian Tracy (this guy is serious about thorough research) “As many as seventy five percent of all top salespeople are defined as introverts on psychological tests. They are very easy going and other-centered. They would much rather listen than talk.”
This makes a lot of sense when you think about it. Sure the stereotypical salesman is a barker and a manipulator, but you hate them. It’s the people that relate to your needs and offer easy solutions to your problems that are a pleasure to do business with. Usually the listeners are introverts.
That doesn’t mean they can’t learn to be incredible public speakers, leaders on boards, engaging entertainers and people who lead and foster causes. They just do it differently.
Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” – Brian Tracy
Just because you’re uncomfortable in crowds, prefer to work behind the scenes, are better one-on-one than in groups, find parties energy draining instead of invigorating, and are perfectly comfortable spending time alone doesn’t mean you can’t be fantastic at selling.
It’s a lot easier to encourage people to buy from you if you’re thinking focuses on what the prospect is saying rather than pitching and overcoming objections. If you can read between the lines (most introverts are very good at doing this – they spend more time watching people than keeping the attention on themselves) and learn to be quick on your feet about offering creative and customized solutions, you’ll be amazed at how many clients you can amass.
Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy
So, if you feel you are too shy to get out there and sell, stop thinking of it as selling. The most cherished providers are trusted, caring problem-solvers. Instead of going forth with your product or service in mind with communications, consider learning what it is a prospect really needs. You’ll be amazed at how quickly you get labeled a great conversationalists even if all you do is listen.